It is never too late to learn more about sex! The more we talk about sexual health and wellness, the less taboo it becomes.
Most people are in fact having sex or want to, but yet some people have never considered a sex toy or solo sex. Consider why this is, and when you got your first sex toy. When was the first time you masturbated or even heard the word “orgasm?” Did your parents openly talk to you about pleasure, masturbation or your anatomy? In addition to the sex talk at home (or lack thereof), think back to health class in school. This is a big part as to why this industry is so important. Every community needs a local adult store that’s focused on educating customers.
Sex education in schools should be pleasure-focused and we should teach proper anatomy and terms, gender identity and sexual orientation. Assuming that everybody is heterosexual and identify as a man or woman is simply not the case. If none of this can be taught in school or by your parents or guardians where are we to learn it from? This is another reason why quality adult stores are so important.
So, what does it mean to be sex-positive? Most would agree that that it entails accepting all consensual expressions of sexuality, nudity and kink as healthy. It encourages sexual pleasure, informed consent and advocates sex education. Sex is not shameful, taboo or unhealthy in any way, and in this industry, we have taken long strides to change with the times and be more inclusive.
Online and physical adult stores can be educators and play a vital role in getting the proper information out in our communities. After being in the adult industry for over 20 years, we at algosexy.com have noticed more people browsing our store and our colleagues’ brick and mortar stores for the first time, and reaching out online with questions. Looking back to the ‘80s or ‘90s and even the early ‘2000s most adult stores were seedy, dirty or dark and hid adult movies and mags behind curtains. Most toys back then took batteries, were made of dubious materials and boasted raunchy packaging and product names. We have come a long way and will continue to evolve as we move forward. Customers shopping for toys today are doing their research, and in the case of physical stores, looking for a safe space to feel welcomed and accepted.
Customers are not just purchasing any random toy and leaving or checking out. They are interested in the material, how it will function and feel for their bodies. We are the sex educators that they never had in school; we can change people’s lives. Understanding our own sexuality and journey is the best way to share our knowledge with others.
An estimated 5.6 percent of Americans identify as lesbian, gay, bisexual, transgender or queer according to a recent poll by Gallup, up from 4.5 percent in 2017 and we need to be able to service all these consumers. So how is this affecting our industry and products? There is a huge trend in shoppers seeking out more toys that are gender non-specific and that are versatile in their functions. We at algosexy.com, do our best to have products that represent this trend, meaning we should eventually refrain from gendering toys. Also, we should not assume someone’s gender, their sexual orientation or their relationship status. We should use gender-neutral packaging, banners, product images and wording to match so that we are being inclusive to everyone. Be sure to use proper terminology to not exclude anyone, because in reality a specific product can be universal to more than one gender. For example, the industry in general, have begun referring to “vagina owner” or “penis owner” instead of female or male. A lesbian does not want to purchase a product that has a picture of a male-and-female couple on the box, it just does not line up with who she is or is looking for. We need to be able to demonstrate to others that we are in fact inclusive.
Many of the manufactures we carry at algosexy.com are using same-sex partners, all body types and all skin tones more than ever before. They have done an amazing job at being inclusive and many more are redoing their packaging and taking this into consideration for new product and marketing releases. CalExotics, Nu Sensuelle, We-Vibe and Vedo are among the companies doing an impressive job with being gender-neutral and inclusive on their packaging and marketing.